europe : Ivan Communod

05/08/2006

Live webcam from Helsinki

Mobile monday is increasing its worlwide coverage !

Peter Vesterbacka, Joonatan Henriksson and Tommi Hietavuo from HP are videoblogging the event

http://globalsummit.mobilemonday.net/media/

09:55 Posted in Blog, Europe, innovation, video, VoD, Wireless | Permalink | Comments (0) | Email this

03/07/2006

Mobuzz and starcom signed a deal

Advertisement is starting to take off on new media, here the official press release of Mobuzz the fastest European growing Vlog.

Cool Levis ultimate advertisement at the end of the show ;-)

"Starcom Worldwide pioneers Video Blog advertising with LEVI’S® and MobuzzTV™

First Video Advertising Campaign to launch on the Most Popular Vlog

(Madrid- Spain, March 7th 2006)Starcom Barcelona and Levi´s® Spain have started

up the first advertising campaign worldwide to use the Video blog, or Vlog

format. The most successful Video blog of the moment: MobuzzTV™, has been

chosen to inaugurate advertising in this exciting new mobile media format.

Starcom Barcelona is the first agency to release in worldwide exclusive, the new

Levi's® creativite campaign, through this web-based and hand-held new medium -

the Vlog. The action consists of connecting with the young people through the

daily integration of new 20 second Levi´s® spots (by London agency BBH) in

MobuzzTV™ Spanish-language show "Dosisi Diaria" ("Daily Dose"), a 3-minute

program that shows the latest in trends, pop culture and new technologies. The

BBH creative work will broadcast exclusively in the Vlog format on MobuzzTV™,

before it is released on television.

The launching of this campaign, that will last a month, coincides with the

airing of MobuzzTV's 500th show. Since last December, MobuzzTV™ has surpassed

the one million showviews per month, and it is projected that this number will

be doubled by April 2006.

MobuzzTV™ shows can be watched at www.mobuzztv.com, using any internet capable

device from PC or Mac through to mobile devices like smartphones, the Sony PSP,

Video iPods, as well as in content agregators like iTunes, Google Video, Ant,

Bit Torrent, and other RSS readers.

“We are proud to work with Starcom in the launching of this campaign" says Anil

de Mello, CEO of Mobuzz TV, "MobuzzTV™ is the future of television, because

media aimed at a specific audience have a much bigger impact than mass media".

According to Alex Lawton, Director of Planning of Starcom Worldwide, "Levis® is

a brand that has always been a reference for its innovative communication. To

be the brand that opens the use of this new media from the advertising point of

view in association with MobuzzTV™, once again shows the pioneering nature and

original behaviour needed to connect with the young people ".

The Starcom team that manages this innovative campaign consists of Alex Lawton

as Director of Planning, Rai Pérez as supervisor and Benedicte Ardilouze as

Planner"

You can watch the latest show at: http://www.mobuzz.com/shows/2816.html

19:00 Posted in Blog, Europe, video | Permalink | Comments (0) | Email this

11/30/2005

Blog 2.0 are coming next week

Loic lemeur will put Paris on the Spot, Next week. Les blogs 2.0 is going to be one of the largest European blogger events with a tremendous professional panel, I am sure there will be a lot of annoucements.....For instance Martin Varsasky will annouce the official launch of FON....Stay tuned !

23:33 Posted in Blog, Entrepreneurship, Europe, events, video, VoD, VoIP, Wireless | Permalink | Comments (0) | Email this

07/11/2005

Future of Europe...unclear

Luxembourg has just said YES to Europe, last referendum on the EU constitution this year, after two NO from France and The Netherlands, this could be the last ever !

The impact is positive for Jean Claude jucker that hasn't hesitated to put his job on the grill but as all other countries have put their Referendum or vote on hold the future steps are unclear and the future of Europe is de facto unclear !

Europe might need another form of vote, may be an Internet poll occurring in one day with a unique question independent from local figures or fight assuring a cohesion and a European identity.

00:15 Posted in Europe | Permalink | Comments (0) | Email this